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OPODO WINS TOP INDUSTRY AWARD
London, March 25, 2003
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Opodo, the pan-European online travel service was awarded the prestigious “Revolution Award” at the 2003 industry event on Friday evening, alongside the award for Best Brand Building by an Online Business. The Revolution Awards are recognised as being one of the top events in the digital industry and with over 400 entries this year, competition for the 16 awards was fierce. Opodo beat off competition from Vodafone, News International, Egg, The Sun, Argos, AA, Rimmel, Overture, and Weightwatchers, amongst others, to be awarded the evening’s top accolade for best overall use of digital media. “We were absolutely delighted to have been awarded The Revolution Award at this year's event,” said Lorraine Twohill, Head of Marketing at Opodo. ”We were thrilled enough when we won Best Brand Building by an Online Business, earlier on in the evening, but to have been recognised by the judges, as being the company who has made best overall use of digital media, was a wonderful surprise and a great honour. Digital media has played a key role in our marketing strategy since launch, enabling us to build our brand online, identify and segment our target audience and generate sales. This year it will continue to be a major focus of our campaigns, as we move from a start-up to a fully operational company and focus on meeting the differing travel needs of our customers.” Full details about the Revolution Awards can be found at www.revolutionmagazine.com Online creative developed by Abel & Baker and media buying by Carat. End Notes to Editors Opodo Opodo launched its first site (www.opodo.de) in Germany in November 2001, its UK site (www.opodo.co.uk) in January and its French site (www.opodo.fr) in April 2002. Opodo addresses the real needs of today’s traveller by offering an unbiased and competitively priced online travel service for world travel, with access to flights from over 400 airlines, 30,000 hotel properties and a worldwide fleet of over 750,000 hire cars, as well as travel insurance. Further information about Opodo is available at www.opodo.com. Media contact Gail Gillogaley Opodo Corporate Communications Tel: + 44 (0) 20 7664 7956 Fax: + 44 (0) 20 7664 6363 Email: gail.gillogaley@opodo.com |
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