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London, 14 June 2006:
Opodo today unveiled its exciting new-look dynamic packaging service across its UK, French, German and Italian sites with unique features designed to make it simple for customers to build and book their own holiday online.
Customer research was undertaken across Europe to discover the most popular destinations being booked by people looking to build their own package. The number one choice was Barcelona, followed by New York, Rome, London and Paris. In total Opodo customers can choose from over 50 of the most popular destinations.
By combining a flight with a hotel and if desired, car hire and travel insurance, customers are guaranteed a price saving than if they booked the same products individually on an Opodo site. The new service utilises Opodo's unique 'shopping basket' facility which allows customers to compare selected travel items before 'checking out' in one single transaction.
For a number of destinations the new service also allows customers to compare the price of their own 'dynamic' package with a pre-packaged deal to the same destination, by simply switching between the two offers.
"Europe is still very much a package holiday market with consumers buying traditional packaged holidays as well as dynamical packaged breaks via the Internet. Indeed recent research shows that in 2005 sales of traditional package holidays sold online in Europe reached £3.2 billion, compared to £1.3 billion sales of dynamic packages*." commented Simon Vincent, CEO of Opodo.
"Different markets in Europe are at different stages of evolution when it comes to their dynamic packaging offerings, hence why Opodo has built a service which allows customers to either build their own package or choose a pre-combined trip, all in one booking flow."
Features of the new Dynamic Package service include:
- Ability to choose from a range of Europe's most popular destinations
- Book a flight from choice of 500 airlines
- Select a hotel to suit your budget many of which have the 'Checked out by Opodo' symbol where the hotel has been personally visited by a member of the Opodo team and given the Opodo seal of approval
- Add a car rental to your booking
- Add travel insurance to your booking
- Book in one simple transaction
- Compare your Flight + Hotel package with similar pre-packaged holidays using the unique 'comparison' facility
- Guaranteed 'combine and save' price on a Dynamic Packaged deal than if you bought each component individually on the Opodo site
- Ability to check how much you have saved
-ends-
* Source: Euromonitor International survey June 2006
About Opodo
Opodo was created by nine of Europe's leading airlines - Aer Lingus, Air France, Alitalia, Austrian Airlines, British Airways, Finnair, Iberia, KLM and Lufthansa. Amadeus, the travel technology company based in Madrid, took a 55% controlling interest in the company in June 2004, which increased to 74% in March 2005 and to 75.4% in June 2005.
Opodo operates in nine European markets: Germany, UK, France, Italy, Spain, Norway, Denmark, Finland and Sweden. Companies within the Opodo Group: Opodo.co.uk, Opodo.de, Opodo.fr, Opodo.es, Opodo.it, Quest Travel, (UK independent long-haul travel specialist), Karavel, (a leading French online tour operating company), Vivacances (French online travel agency) and Travellink (Nordic online travel agency).
Media contacts:
Gail Sinden
Opodo Corporate Communications
Tel: + 44 (0) 870 099 5087
Fax: + 44 (0) 870 099 5086
Email: gail.sinden@opodo.com
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