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CRM Manager , based in London or Leicester

Purpose
To manage the UK weekly newsletter and all targeted email communication. To build the Opodo.co.uk newsletter subscriber base, to maximise the lifetime value of the customer and to act as customer champion within UK business.

Responsibilities:
UK Head of Marketing

Understand and communicate the Opodo segmentation and profiling data to all parts of the UK business
Working with the UK Head of Marketing to establish and execute the UK CRM strategy
Drive sales and customer acquisition through CRM to target
Use e-CRM tool and other available data sources, to identify and target key customer segments within the Opodo customer database
Manage the end-to-end process for distribution of the weekly newsletter, i.e. briefing site editors and designers, sourcing offers from Product Managers and distributing the email
Work closely with the UK merchandising Specialist, online and offline marketing managers and the UK Sales Centre Manager to ensure consistency of message across channels
Work closely with the UK product managers to leverage commercial arrangements with suppliers
Grow the UK subscriber base through promotional activities like viral games, onsite promotions and bespoke lead generation campaigns
Understand UK competitors' database marketing activities, identify threats and opportunities
Liaise with the CRM Managers in Opodo’s other European markets to share best practices
Develop and communicate the Opodo Customer Charter and ensure that this is embedded across the organisation

Essential Skills:

Strong understanding of e-CRM tools, database marketing, implementation techniques, personalisation and rules based campaign management.
Proven track record in implementing and managing CRM/database marketing solutions, preferably in an online, B2C environment
Proven track record in sales driven database marketing, with customer development and lifetime value targets.
Excellent analytical, interpersonal and operational skills
Strong team player: open minded, entrepreneurship mindset and at ease with constant change

Desirable Skills:

Can-do attitude
Online travel

Technical/Functional Skills:

Emailvision or similar email ASP solution
Budget management
Proficient in Business Objects
MS Office skills, especially Excel
SQL an advantage but not required

Person Specification:

Analytical and commercially minded
Team Player
Flexible & adaptable to change
Good interpersonal skills

How to apply?

The application will be sent via email. Attach your resume and cover letter (both need to be in German AND English) and specify the job title as the subject of your email.